Print Media


Personalization, ebook

by Patricia Sorce
Price: $9.99

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.

Book details

Publisher: RIT Cary Graphic Arts Press (February, 2012)
ISBN-13: 9781933360591

Press

“In a world where marketers are trying to cut through the media clutter and reach consumers, Dr. Sorce’s book does an excellent job of explaining the importance of delivering a relevant message . . . and blends case histories with critical business concepts to educate the market on both how and why companies need customized communications solutions that have measurable results.”
— Barbara Pellow, InfoTrends

“As a printer trying to assess our strategy in the variable data market, this book was a superb reference in helping our group understand key concepts.” 
— Lem Richards, Digital Marketing and Print Solutions


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Test Targets 10

edited by Robert Chung
Price: $24.95

Book details

Publisher: RIT School of Print Media (December, 2011)
ISBN-13: 9780984262021
Binding: Softcover
Pages: 74
Illustrations: 72 color
Size: 8.5 x 11 in.
Shipping Weight: 1

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Test Targets 9.0

by Robert Chung
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled Advanced Color Management.

Book details

Publisher: School of Print Media, Rochester Institute of Technology
ISBN-13: 978-0-9842620-0-7
Binding: Softcover
Pages: 88
Illustrations: 72
Size: 8.5 in. x 11 in.
Shipping Weight: 1

Table of contents

Test Targets 9.0 – A Fine Publication on Print Media Technology, Robert Chung

TECHNICAL PAPERS
International Printing Standards, A Value-added Proposition, Robert Chung
Process Conformance to ISO 12647-2, A Case Study, Fred Hsu & Robert Chung
Test Target for Measuring Relief Imaging on a Digital Press, Henry B. Freedman
Color Difference Equations and Their Assessment, Scott Millward
Color Agreement among Early-, Intermediate-, and Late-binding Color Workflows, Changshi Wu
A Study of Visual Pleasingness and Color Match of Pictorial Images, Angelica Li
Image Quality Assessment According to ISO 13660 and ISO 19751, Anupam Dhopade

GALLERY OF VISUAL INTEREST
Benchmarking Color Image Quality between Inkjet and Offset, Robert Chung & Fred Hsu

TEST FORMS
A Brief Description of Test Form
ISO Synthetic Basic Color Block
ISO Pictorial Color Reference Images
RIT Pictorial Color Reference Images
Altona Pictorial Color Reference Images
High-key Pictorial Color Reference Images
Average Pictorial Color Reference Images
Low-key Pictorial Color Reference Images
IT8.7/4 Random
Gray Balance Chart
Total Area Coverage Chart

COLOPHON
Acknowledgments
Test Targets 9.0 Team
Author Biographies
Test Targets 9.0 Time Line
Test Targets 9.0 Imposition
Press Run Organizer: TT 9 Cover
Press Run Organizer: TT 9 Body
Photo Credits & Production Notes


Personalization

by Patricia Sorce
Price: $18.00

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.

Book details

Publisher: RIT Cary Graphic Arts Press (November, 2009)
ISBN-13: 978-1-933360-40-9
Binding: Softcover
Pages: 248
Size: 5.5 x 8.5
Shipping Weight: 0.6

Press

“In a world where marketers are trying to cut through the media clutter and reach consumers, Dr. Sorce’s book does an excellent job of explaining the importance of delivering a relevant message . . . and blends case histories with critical business concepts to educate the market on both how and why companies need customized communications solutions that have measurable results.”
— Barbara Pellow, InfoTrends

“As a printer trying to assess our strategy in the variable data market, this book was a superb reference in helping our group understand key concepts.”
— Lem Richards, Digital Marketing and Print Solutions


More images

Test Targets 8.0

by Robert Chung, Franz Sigg, Dimitrios Ploumidis
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.

Book details

Publisher: RIT School of Print Media Publication
Binding: Softcover
Pages: 84
Illustrations: 98
Size: 8.5 in. x 11 in.
Shipping Weight: 1

Printing History 9

edited by Susan Thompson
Price: $20.00 $7.00

Whole Number 9 (Volume 5, No. 1) 1983

Journal of the American Printing History Association, original series

John Lancaster, Nineteenth Century America: Book Trade Technology and Social History. [Introduction].

Rollo G. Silver, The Power of the Press: Hand, Horse, Water, and Steam.

James J. Barnes, Jonas Winchester: Speculator, Medicine Man.

Stephen O. Saxe, Vincent Fitzpatrick, and Frederick N. Rasmussen, H. L. Mencken: in the Steps of Gutenberg.

Neville Thompson, Bruce Rogers Looks Back.

Journal details

Publisher: APHA (January, 1983)
ISSN: 0192-9275
Binding: soft cover
Pages: 40
Shipping Weight: 0.5

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Test Targets 7.0

by Robert Chung, Arvind Karthikeyan, Wuhui Liu
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.

Book details

Publisher: RIT School of Print Media Publication
Binding: Softcover
Pages: 88
Illustrations: 61 Full Color
Size: 8.25 in. x 10.5 in.
Shipping Weight: 1

Table of contents

Introduction, Robert Chung, ii
Process Control
Implementing Process Color Printing by Colorimetry, Robert Chung, 7
Challenges in the Implementation of a Softproofi ng System, Arvind Karthikeyan, 17
Stability of an Inkjet Color Proofer, Wuhui Liu, 25
Color Management Applications
Achieving Color Agreement: Evaluating the Options, Robert Chung, Wuhui Liu, Fred Hsu, 35
Quality Assurance
Increasing Local Image Contrast, Franz Sigg, 45
Densitometric Gray Balance & Neutrality Determination, Steve Suffoletto, 51
Automated Test Wedge Generator, Franz Sigg, 60
Gallery of Visual Interest
Folded Panel in Design and Print Media Applications, Robert Chung, 64
Test Forms
Device Characterization Target, 74
Pictorial Reference Images, 75
Synthetic Targets, 76
Total Area Coverage Chart (TAC), 77
RIT Gray Balance Chart, 78
IT8.7/4-2005 Random, 79
IT8.7/4-2005 Visual, 80
RIT Multicolor Gradient Chart, 81
Colophon
Press Run Organizers, 82
The Test Targets 7.0 Team, 85


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Test Targets 6.0

by Robert Chung, Franz Sigg, Dimitrios Ploumidis
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.

Book details

Publisher: RIT School of Print Media Publication
Binding: Softcover
Pages: 70
Illustrations: 54 Full Color
Size: 8.25 in. x 10.5 in.
Shipping Weight: 0.8

Table of contents

Introduction & Acknowledgments, Robert Chung, ii
Process Control Testing for Resolution and Contrast, Franz Sigg, 1
Process Control for Metallic Color Printing Using Commonly Available Metrology in the Graphic Arts, Dimitrios Ploumidis, 7
Improving Printability on a Sheet-fed Offset Press With Continuous Dampening System Upgrade, Doug Caruso, 13
Color Mangement Applications The Effect of Profiling Target Variations on Colorimetric Accuracy of Printer Profiles, Robert Chung, 19
Implementation of PDF/X-3 in Production, Michael Riordan, Robert Chung, and Fred Hsu, 25
Matching Electrophotographic Color Printing to Offset Lithography - Color Measurement Targets Perform Magic, Henry B. Freedman, 33
Quality Assurance Bridging Traditional and Digital Printing Standards, Matthew Rees and Robert Chung, 37
Gallery of Visual Interest Pictorial Color Reference Images, 42
ΔE*ab vs. ΔE*00, 46
Handling Problem Images: Shadow/Highlight Adjustment, 48
Bit Depth, 50
Effect of Monochrome Image Reproduction, 51
Grey Component Replacement, 52
Test Forms IT8.7/3 Target (basic), 54
Pictorial Reference Images, 55
Synthetic Targets, 56
Total Area Coverage Chart (TAC), 57
Monochrome Test Target, 58
Color Sequence Target, 59
GRACoL P2P Test Target, 60
Grey Balance Chart, 61
IT8.7/4 (Random) Test Target - CMYK Ink Sequence, 62
IT8.7/4 (Random) Test Target - KCMY Ink Sequence, 63
IT8.7/4 (Visual) Test Target, 64
Press Run Organizer, 65
About the Author, 68


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Test Targets 5.0

by Robert Chung, Franz Sigg, Eline M. Chun
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.

Book details

Publisher: RIT School of Print Media Publication
Binding: Softcover
Pages: 73
Illustrations: 45 full color
Size: 8.25 in. x 10.5 in.
Shipping Weight: 0.8

Table of contents

Introduction and acknowledgments, Robert Chung, 2
Color Imaging Trends Film based targets, the end of an era, Franz Sigg, 4
Softproofi ng in printing and publishing, Robert Chung, 10
An editorial comment on learning colorimetry, Edline M. Chun, 16
ICC Color Management Device link profi ling, Dimitris Ploumidis, 18
Understanding black point compensation, Jorge Uribe, 26
The effect of dot gain linearization as a printer calibration criteria on color matching accuracy, Fred Hsu, 32
Premedia color variability, Michael Riordan, 38
Color Managed Workflow Investigation into PDF/X workfl ows for the graphic arts, Adam Dewitz, 42
Optimizing Special Images for Print, Franz Sigg, 48
Gallery of Visual Interest Effect of assigning a source profile, 52
Effect of color rendering intent, 53
Effect of monochrome image rendering, 54
Effect of assigning/ converting a legacy CMYK image, 55
Grey component replacement, 56
Pictorial reference image, 57
Effect of keyness in tone & color reproduction, 58
ΔEab vs. ΔE00, 59
High definition screening, 60
Test Forms IT8.7/3 target (basic set), 62
Pictorial reference images, 63
Grey balance chart, 64
Total area coverage chart (TAC), 65
Synthetic targets, 66
GretagMacbeth profi ling target, 67
IT8.7/4 target (visual), 68
IT8.7/4 target (random), 69
Press run organizer, 70
About the authors, 72


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Test Targets 4.0

by Robert Chung, Edline M.Chun
Price: $24.95

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.

Book details

Publisher: RIT School of Print Media Publication
Binding: Softcover
Pages: 78
Illustrations: 56 full color
Size: 8.25 in. x 10.5 in.
Shipping Weight: 0.8

Table of contents

Introduction and Acknowledgements by Robert Chung, 2
Guiding and Producing a Technical Publication by Edline M. Chun, 4
Print Media and Analysis A New Tool for Quantitative Comparison of Color Differences by Franz Sigg, 6
Effect of GCR and TAC in Color Gamut Volume by Tiago Costa, 10
Comparison of Color Gamut and Amplitude Responses Between AM and FM Screening by Wiphut Janjomsuke, 16
Analysis of Ink Dry Down For Hexachrome Inks For Sheetfed Offset Printing by Nattawan Techavichien, 20
Measuring the Variation of a Digital Printer by Howard Vogl, 23
Color Management Comparing Color Image Capture Using Film Transparencies and Digital Cameras by Eric Berkow, 28
A Real-World Color Management Journey In Commercial Printing by Doug Caruso, 32
Reproducing a Process Color, Black-only, and 4-Color Monochrome Image by Nattawan Techavichien, 36
A Real-World Color Management Journey to Digital by Robert Chung, 40
Color Reproduction Color Reproduction Using Hexachrome and CMYK by Tiago Costa, 44
Quantitative Assessment of Watercolor Reproduction by Rochelle Kim and Howard Vogl, 48
Analysis of Proofing Using the Ugra/FOGRA Media Wedge and Stepped Granger Rainbow by Gregory Zolan, 52
Implementing PDF/X Workflows by Wiphut Janjomsuke, 57
Gallery of Visual Interest, 60
About the Authors, 64
Test Targets Device Characterization Target - FM Screening, 66
Device Characterization Target - AM Screening, 67
Pictorial Reference Images - FM Screening, 68
Pictorial Reference Images - AM Screening, 69
Total Area Coverage Chart - FM Screening, 70
Total Area Coverage Chart - AM Screening, 71
Synthetic Targets, 72
Screening Targets, 73
IT8.7/3 Target, 74
GretagMacbeth Profiling Target, 75
FujiFilm Profiling Target, 76
Press Run Organizer, 77

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