Communication


Telecommunications History & Policy, ebook

by Ronald G. Fulle
Price: $9.99

Telecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate.

Book details

Publisher: RIT Press (February, 2012)
ISBN-13: 9781933360584

Table of contents

Preface 


1 The Beginning through Predivestiture  
The Beginning  
Early Years 1838-1894  
Competitive Years 1894-1907  
Decline in Competition 1908-1918  
Height of AT&T’s Power 1918-1949 
Competition and Deregulation 1949-Predivestiture 
Summary 
Alexander Graham Bell 
Chapter 1 Study Questions

2 A Digression: Basic Telecommunication Technology, Policy, and Concepts  
Networks  
Numbers  
Toll Free Service  
U.S. Telecommunications Policy  
Concepts  
Summary  
Chapter 2 Study Questions 

3 Divestiture — A Momentous Phenomenon 
Technology Effects 
Policy Effects 
Market Forces 
Summary 
Chapter 3 Study Questions

4 Postdivestiture through the Beginning of the Internet Age 
Regional Bell Operating Companies 
AT&T 1984-1995 83 Summary 
Chapter 4 Study Questions

5 Telecommunications Act of 1996 
Act Overview 95 Title I 
A Retrospective View 
Summary 
Chapter 5 Study Questions

6 The New Millennium Through 2009 
Summary 
Chapter 6 Study Questions

7 Crystal-ball the Future! 
The Possible 
The Near Term; the Probable 
Summary 
Chapter 7 Study Questions

8 The End of the Beginning: A New Beginning 
Chapter 8 Study Questions

Appendix: Case Studies 
Case Study 1: PAETEC 
Case 1 Study Questions  
Case Study 2: Independent Telephone Companies Embarq & Ontario Trumansburg Telephone  
Case 2 Study Questions  
Case Study 3: Fiber Optics, the Non-carrier Opportunity!  
Case 3 Study Questions  
Glossary of Terms 
Bibliography 
Index 

Press

“This book addresses an interesting and important topic and is well designed as either a textbook for a telecommunications policy course or a book for a general reader who wants grounding in the last 25 years of the telecommunications industry and policy. The study questions at the end of the chapters are particularly good!” 
— Gregg Sayre, Associate General Counsel, Eastern Region, Frontier Communications

“Professor Fulle allowed me to use a pre-publication manuscript of this book for a 2009 Telecom Policy class that I taught. Students found the book to be easy to understand and forthright. They liked the book, learned from it and rated it highly.” 
— Gidon Lissai, Software Engineer, Lenel Systems International Inc. and Adjunct Professor, Rochester Institute of Technology


What Is Reading For? Special Edition

by Robert Bringhurst
Price: $99.95

Now Available. 

“Reading could have a rich and interesting future, because it does have a rich and interesting past. But if no one remembers that past, it may not mean much to the future.”

Book details

Publisher: RIT Cary Graphic Arts Press (December, 2011)
Binding: Softcover
Pages: 40
Size: 5 x 9 in.
Shipping Weight: 0.5

Fifty poems by Lawrence Ferlinghetti / Fifty images by Armando Milani

by Lawrence Ferlinghetti, Armando Milani
Price: $35.00

Lawrence Ferlinghetti has been a poet, novelist, translator, publisher, painter, playwright and writer of radio dramas. Designer Armando Milani thinks that the designer can use metaphors, connections, surrealism or subtle irony, refusing the banal and vulgarity, trying to intrigue, excite and inform the viewer. These artists have dealt with similar themes, and this edition of design and poetry highlights their efforts of trying to make the world a better one.

Book details

Publisher: G.A.M. Azienda Grafica (September, 2010)
ISBN-13: 978-88-89044-65-0
Binding: Hardcover
Pages: 142
Illustrations: 50
Size: 9.5 x 13.5 in.
Shipping Weight: 2

What Is Reading For?

by Robert Bringhurst
Price: $19.95

Back in stock!  

“Reading could have a rich and interesting future, because it does have a rich and interesting past. But if no one remembers that past, it may not mean much to the future.”

This succinct and thoughtful essay is the text of a talk commissioned for a symposium entitled The Future of Reading which was held at RIT in June 2010. Written and designed by Robert Bringhurst, this limited edition is carefully crafted and letterpress printed. Printed on Mohawk Ticonderoga paper.

Book details

Publisher: RIT Cary Graphic Arts Press (December, 2011)
ISBN-13: 978-1-933360-53-9
Binding: Softcover
Pages: 40
Size: 5 x 9 in.
Shipping Weight: 0.5

Telecommunications History & Policy into the 21st Century

by Ronald G. Fulle
Price: $34.99

Telecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate.

Book details

Publisher: RIT Press (January, 2010)
ISBN-13: 978-1-933360-39-3
Pages: 252
Size: 6"x9"
Shipping Weight: 0.6

Table of contents

Preface ix
1 The Beginning through Predivestiture 1
The Beginning 1
Early Years 1838-1894 5
Competitive Years 1894-1907 6
Decline in Competition 1908-1918 7
Height of AT&T’s Power 1918-1949 10
Competition and Deregulation 1949-Predivestiture 12
Summary 14
Alexander Graham Bell 15
Chapter 1 Study Questions 18

2 A Digression: Basic Telecommunication Technology, Policy, and Concepts 21
Networks 21
Numbers 28
Toll Free Service 34
U.S. Telecommunications Policy 48
Concepts 55
Summary 59
Chapter 2 Study Questions 60

3 Divestiture — A Momentous Phenomenon 65
Technology Effects 67
Policy Effects 69
Market Forces 71
Summary 75
Chapter 3 Study Questions 77

4 Postdivestiture through the Beginning of the Internet Age 79
Regional Bell Operating Companies 79
AT&T 1984-1995 83 Summary 88
Chapter 4 Study Questions 91

5 Telecommunications Act of 1996 93
Act Overview 95 Title I 99
A Retrospective View 107
Summary 110
Chapter 5 Study Questions 111

6 The New Millennium Through 2009 115
Summary 128
Chapter 6 Study Questions 130

7 Crystal-ball the Future! 133
The Possible 133
The Near Term; the Probable 136
Summary 150
Chapter 7 Study Questions 152

8 The End of the Beginning: A New Beginning 155
Chapter 8 Study Questions 159

Appendix: Case Studies 161
Case Study 1: PAETEC 163
Case 1 Study Questions 177
Case Study 2: Independent Telephone Companies Embarq & Ontario Trumansburg Telephone 181
Case 2 Study Questions 196
Case Study 3: Fiber Optics, the Non-carrier Opportunity! 199
Case 3 Study Questions 210
Glossary of Terms 211
Bibliography 223
Index 231

Press

“This book addresses an interesting and important topic and is well designed as either a textbook for a telecommunications policy course or a book for a general reader who wants grounding in the last 25 years of the telecommunications industry and policy. The study questions at the end of the chapters are particularly good!”
— Gregg Sayre, Associate General Counsel, Eastern Region, Frontier Communications

“Professor Fulle allowed me to use a pre-publication manuscript of this book for a 2009 Telecom Policy class that I taught. Students found the book to be easy to understand and forthright. They liked the book, learned from it and rated it highly.”
— Gidon Lissai, Software Engineer, Lenel Systems International Inc. and Adjunct Professor, Rochester Institute of Technology


Graphic Design Archives Chapbook Series: Books 1-3

by R. Roger Remington, Amy J. Vilz, Estelle Ellis, Carol Burtin Fripp, Massimo Vignelli
Price: $47.97 $39.99

The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Libraries. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT’s holdings have grown to include the work of eighteen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives.

Book details

Publisher: RIT Cary Graphic Arts Press (June, 2009)
Shipping Weight: 0.6

More images

Photo-Editing and Presentation

by Douglas Holleley
Price: $24.95

This book introduces photographers, print-makers, and other graphic artists to the creative possibilities of image editing and presentation. The focus is on how meaning can be created and shaped if the emphasis is placed on the totality of the visual experience rather than by looking at each single image in isolation.

Book details

Publisher: Clarellen and RIT Cary Graphic Arts Press
ISBN-13: 978-0-9707138-5-8
Binding: Softcover
Pages: 140
Illustrations: 96 Full Color
Size: 6 in. x 9 in.
Shipping Weight: 0.5

Table of contents

Chapter 1: Basic Editing Strategies

The Initial Edit Method

Intention Versus Effect

Editing Strategies

The Third Effect

Systems of Internal Logic

Category or Genre

Similar Classes of Objects Use of Recurring Visual Motifs

Metaphors and Symbols

Chapter 2: Macro Editing Systems

Grouping

On Authorship

Narrative

The Sustained Metaphor or Sequence

The Array

Assemblage

The Moving Image

Diagrammatic Systems

Chapter 3: Presentation

General Considerations—Scale

Seven Main Ways to Present Images

The Book

The Portfolio

The Book/Portfolio Hybrid

The Exhibition

The Installation

Time and/or Screen Based Systems for Still Images

Electronic Delivery Systems

Contextualizing Your Data

Writing an Artist Statement

Chapter 4: Presentation Techniques

Important Safety Note

Introduction

Making a Simple Concertina Book

On Demand Publishing Options

Working with Cloth and Board

Bookbinding Tools and Materials

A Two-Piece Hard Cover for a Concertina Book

Making a Two-Piece Portfolio Box

Matting Prints

Print as Object

Bibliography

Index


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Visual Communication: Perception, Rhetoric, and Technology

edited by Diane S. Hope
Price: $35.00

Visual Communication: Perception, Rhetoric and Technology, Diane Hope sets a standard for theoretical exploration far too few scholars attempt.

Book details

Publisher: Hampton Press in collaboration with RIT Cary Graphic Arts Press (January, 2006)
ISBN-10: 1-57273-669-0
ISBN-13: 978-1-57273-669-6
Binding: softcover
Pages: 309
Illustrations: 66 illustrations and tables
Size: 6 x 9 in.
Shipping Weight: 1

It Isn't Just Business, It's Personal

by Arunas A. Chesonis, David Dorsey
Price: $14.99 $8.99

When you put people first, you win. When you operate by the highest principles, you'll see the results in the bottom line. When you put a caring heart into how you operate - in your organization and your community - you build the only true foundation of long-term success. This is how PAETEC Communications has enjoyed an astonishing rise during an era when telecommunications has become an ethical, legal and financial quagmire. In this book, CEO Arunas Chesonis and his people tell how, by following a handful of basic ethical principles, their company has emerged as an example of how to succeed in the twenty-first century, not just in telecom, but in any industry.

Book details

Publisher: RIT Cary Graphic Arts Press (January, 2007)
ISBN-13: 978-1-933360-18-8
Binding: Laminated paperback
Pages: 172
Size: 6 x 9 in.
Shipping Weight: 0.8

Table of contents

Foreword by Albert J. Simone, vii
Introduction, ix
 PART ONE: CARING CULTURE
1. Put People First, 3
2. Be a Family, 25
3. Commit to Community, 45
 PART TWO: OPEN COMMUNICATION
4. Keep the Door Open and Listen, 53
5. Tell More Th an Most, 65
6. Share the Knowledge, 71
 PART THREE: UNMATCHED SERVICE AND SUPPORT
7. Make It Personal, 85
8. Lead at All Levels, 95
9. Respond with Care and Character, 107
 PART FOUR: PERSONALIZED SOLUTIONS
10. Build the Future Together, 123
11. Make Everyone a Change Agent, 127
12. Let Customers Help Lead, 133
 Afterword: Looking Back and Looking Forward, 153
Epilogue: Th e More We Change, the More We’ll Stay the Same, 159
About the Authors, 63
Acknowledgments, 165
Index, 167

 

 


More images

The New Medium of Print

by Frank Cost
Price: $18.00

Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.

Book details

Publisher: RIT Cary Graphic Arts Press and RIT Printing Industry Center (January, 2005)
ISBN-10: 1-933360-03-8
ISBN-13: 978-1-933360-03-4
Binding: softcover
Pages: 272
Illustrations: 37 illustrations and tables
Size: 5.5 x 8.5 in.
Shipping Weight: 0.8

Table of contents

Part one: the creation, production, and distribution of print

Content
Formatting
The Print Production Input Supply Chain
Printing Processes
Print Finishing
Print Distribution
Part two: the uses of print
The Value of Print
Publishing
Marketing Communications
Large Format and Outdoor Advertising
Advertising at the Point of Purchase
Printing in the Office
Currency and Security Documents
Apparel and Decorative Products
Non-graphical Applications of Print
A New Industry Emerges
 
Includes index and references
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