Business

Limited Supply!

Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.

This book chronicles the dynamic life span of an important Rochester institution, a mutual savings bank, that by definition, was owned by its depositors and operated for their benefit. At one time in the U.S., there were more than 4,000 savings banks most having started in the 1800s. By 1990, many of these had dissolved, since they had achieved what they were created to do, and eventually fell prey to the changing and frequently unstable economic times. It also chronicles the contribution of some of the Presidents and Trustees to the Rochester community.

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.

When you put people first, you win. When you operate by the highest principles, you'll see the results in the bottom line. When you put a caring heart into how you operate - in your organization and your community - you build the only true foundation of long-term success. This is how PAETEC Communications has enjoyed an astonishing rise during an era when telecommunications has become an ethical, legal and financial quagmire. In this book, CEO Arunas Chesonis and his people tell how, by following a handful of basic ethical principles, their company has emerged as an example of how to succeed in the twenty-first century, not just in telecom, but in any industry.

The evolution of Eastman Kodak Company's pension investment program from the inception of its pension plan in 1928 through 2004. The author, Russell L. ("Rusty") Olson, a consultant on institutional investing, retired in 2000 as director of pension investments, worldwide, for Eastman Kodak Company. Olson had overseen Kodak's pension funds since 1972. Over the 1980s and 1990s (and through 2004) Kodak's pension fund was one of the best performing pension funds in the United States. Kodak made contributions to its pension fund in only two of the 22 years, 1983-2004, and it is one of the best-funded corporate pension plans in the country. For more than 30 years Olson has also worked with a range of endowment funds. He was named one of America’s nine best pension officers by Institutional Investor magazine in 1987 and was Investment Management Institute's first "Plan Sponsor of the Year" in 1993.

Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.