Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.
Also available as an ebook.
“In a world where marketers are trying to cut through the media clutter and reach consumers, Dr. Sorce’s book does an excellent job of explaining the importance of delivering a relevant message . . . and blends case histories with critical business concepts to educate the market on both how and why companies need customized communications solutions that have measurable results.”
— Barbara Pellow, InfoTrends
“As a printer trying to assess our strategy in the variable data market, this book was a superb reference in helping our group understand key concepts.”
— Lem Richards, Digital Marketing and Print Solutions